Audi plans to open twenty digital showrooms by 2015. ©Audi

(Relaxnews) – Audi has inaugurated a virtual showroom in London’s Piccadilly Circus, where the brand will show its entire line-up on big screens.

The brand’s first digital showroom opened days before the massive arrival of tourists attending the Olympics.

Choosing vehicle options from a vast catalogue offering millions of combinations (equipment, colors, options, etc.), customers can admire a life-size model of their chosen car onscreen.

The German automaker’s wish is to launch this “Audi City” concept in major cities around the world. Twenty digital showrooms are likely to open by 2015.

The Audi City brand will also be associated with a line of electric urban cars.