On a recent mid-afternoon’s weekday visit to Car Pros Kia, this author and media colleague; Liza Rafallo were both surprised to witness an auto showroom brimming with customers excited to learn more about
the dealership’s new incentive program for low and middle-income families.
According to Ms. Gabi Mora, Marketing Director at Car Pros Kia, this new and exciting program is called “Replace Your Ride” which was “authorized by the California State Legislature (AB 118). It provides incentives to eligible owners of light and medium -duty passenger vehicles.
The retire and replace component of the program also provides incentives for the replacement of old vehicles with a cleaner, more fuel efficient cars” such as the Kia Optima and the Kia Soul EV.
The guidelines for the program, according to Car Pros Kia Business Development Manager, Ricky Meza, “was approved by the California Air Resources Board (CARB) in August, 2010.” Also per CARB’s information, “two additional acts of the State Legislature (AB 8 and SB 459), was amended and included in the program in June of 2014.”
Car Pros Kia, a promoting partner along with South Coast Air Quality Management District ( SCAQMD), the air pollution control agency has adopted the “Replace Your Ride” pilot program along with Top Shelf
Environmental Consulting LLC which focuses on “consumers residing in disadvantaged communities,” while at the same time “offering strong consumer protection rights as they go through the process of
acquiring a replacement vehicle.”
It also puts emphasis on “ensuring that the retired vehicles have sufficient remaining useful life and functionality, and most importantly, offer additional tiered incentives for residents in disadvantaged
communities, for the purpose of purchasing environmentally-friendly replacement vehicles.” Cars such as the EV Soul, which operates on 100% electric power has additional incentives that can reach up to $9,500.00 and the Optima Hybrid (which uses both gas and electric) has incentives which fall within the range of $4,500 to $9,500 applicable toward the purchase of new or pre-owned lower-emission vehicles.
Disadvantaged communities are defined by the State Air Resources Board as “those most burdened by multiple sources of pollution as well as socio-economic factors such as low-income.”
For those of you interested to learn more about this new program, call the Car Pros Kia Carson’s friendly Filipino sales team: Jana Papina and Cha Cha Villarama at: 310/221-9133 or Car Pros Kia Huntington
Beach at:714/613-1119 or Car Pros Kia Glendale at: 818/745-1200.