MoneyGram International, a Dallas-based global money transfer company, welcomed representatives from Philippines agent Cebuana Lhuillier last month. Cebuana Lhuillier, a pawn shop giant with stores throughout the Philippines, has had a successful business relationship with MoneyGram for five years.

On Jan. 11, MoneyGram Chairman and Chief Executive Officer Pam Patsley met with three leaders from Cebuana Lhuillier, to discuss current and future business plans and promotions for the year. Representing Cebuana in Dallas were Philippe J. Lhuillier, founder, chairman and the Philippines’ former ambassador to Italy; Jean Henri Lhuillier, president and chief executive officer, and Philippe Andre Lhuillier, vice president. Also meeting with the Cebuana group was Juan Agualimpia, senior vice president and chief marketing officer and Ivy Wisco, senior marketing manager for MoneyGram.

“With more than 1,200 locations throughout the Philippines, Cebuana is a major MoneyGram partner,” said Wisco. “MoneyGram has had a great business relationship with Cebuana. Whenever we get opportunities to meet with our global partners we always try to do so.”

“Our commitment is to bring MoneyGram and Cebuana Lhuillier closer to the families of the overseas Filipino workers through our branch expansion program and provide them the kind of service that they rightfully deserve.” said Cebuana Lhuillier Financial Services Chairman Philippe J. Lhuillier.

Cebuana had been a major MoneyGram sub-agent and in November, Cebuana became a direct MoneyGram agent. The company has continuously helped drive transaction growth in the Philippines and been recognized several times with awards from MoneyGram.

During the meeting in Dallas, Cebuana discussed its plans to introduce more locations in the Philippines this year and the promotion of its Philippines peso payout at all locations, and U.S. dollar payout at select locations. Wisco noted that Cebuana is pursuing strong marketing endeavors to increase brand awareness such as promoting its send partners such as Moneygram. Another success has been Cebuana’s partnering with the Philippines Overseas Employment Administration (POEA) in reaching Overseas Filipino Workers en route to work destinations around the world in such places as Saudi Arabia, the United Arab Emirates, the United States, Canada, Australia, Denmark and South Korea.