LAUSD Launches Breakfast Recipe Contest for National School Breakfast Week


(LAUSD Logo)

LOS ANGELES — In honor of National School Breakfast Week (Mar. 4-8, 2013), Los Angeles Unified School District (LAUSD) is launching a Breakfast Recipe Contest in search of the next student-inspired dish to start the morning right.  Sponsored by the District’s “I’M IN” campaign, an all-inclusive program designed to raise awareness about the District’s healthy meals to help fight childhood obesity and to encourage student attendance, the recipe contest is one of the District’s efforts to engage students in the creation of tasty and nutritious menu items.

“All of the menu items we serve in our schools have to be approved by students before any dish is served in the cafeteria,” says LAUSD Director of Food Services, David Binkle. “This recipe contest takes engagement one step further.  The more students are involved in the food development process, the more we succeed in raising awareness about the District’s ongoing commitment to serve nutritious meals that meet USDA guidelines.”

The student with the winning healthy breakfast will not only win $500, but the recipe will inspire a new breakfast item for the 2013-2014 cafeteria menu.  Ten finalists will also each receive $100 and their recipes will be featured in an online “I’M IN” Breakfast Recipe Booklet, which will also be unveiled at the start of the 2013-2014 school year.  The contest is open to all LAUSD students, and a favorite healthy breakfast recipe must be submitted by March 29, 2013.  The official LAUSD Breakfast Recipe Entry form, as well as contest rules, can be found by visiting

Research shows that students who eat a nutritious breakfast earn higher test scores, have lower rates of tardiness and absenteeism and tend to make healthier food choices throughout the day.  The second largest school district in the country, LAUSD serves more than 650,000 meals daily that meet rigorous school nutrition guidelines.  Since 2011, LAUSD has offered generous portions of fresh vegetables, fruits, dairy products and whole grains that are sourced locally, the majority within 200 miles of the District.  LAUSD has also reduced salt, added sugars, fats, and oils, as well as eliminated artificial additives in all its school meals.

For more information on the LAUSD Breakfast Recipe Contest visit