REDWOOD CITY, CA, April 15, 2012 – ABS-CBN International, the largest Filipino entertainment, news and broadcast company in the U.S., announced today the launch of Lifestyle Network on Time Warner Cable in Los Angeles and San Diego.
With the unprecedented success of its flagship product, The Filipino Channel (TFC) and Filipino On Demand, its video on demand service on cable, ABS-CBN International expands its content coverage by offering a new channel which ABS-CBN North America Managing Director and Global Content Head Olivia De Jesus described as “appealing to a market seeking diverse, fresh, rich experiences, information and entertainment that help balance their lives, improve their well-being, fire up their dreams and fuel their passion.”
Lifestyle Network boasts of carefully selected content that focuses on the lifestyle pillars of Self, Home, Food and Travel. It presents unique and exciting kitchen counsel delivered in non-traditional manner, like Curiosity Got the Chef, You’ve Been Served, and The Kitchen Musical. Viewers can depart on armchair globe-trotting adventures via Filipinas Undiscovered, World Without Walls, and Ten which is hosted by Filipino Canadian Jason Godfrey, lending a unique second generation perspective on his parents’ homeland, the Philippines. Expert advice on colors, lines, shapes, textures, placement, and themes that comprise the elements of home design can be enjoyed through shows like Interior Motives, Urban Zone and Life Without Borders. Healthy behaviors, beauty secrets, latest runway fashion action, and trends tips for every style and budget are on tap on programs like F.A.S.H., Runway TV and Belo Beauty 101.
“We recognize that TFC needed a companion specialty channel that caters more to Filipinos who are looking for programming that addresses personal improvement, individual empowerment and expansion of one’s world,” said ABS-CBN North America Regional Marketing Head and Senior Director Jun Del Rosario. “We are very pleased to have Time Warner Cable as our partner in bringing Lifestyle Network to the Filipino community in Southern California. We appreciate that TWC believes in TFC’s leadership and expertise in reaching the Filipino demographic while we acknowledge their solid commitment to having a robust and rich international programming.”
Lifestyle Network is available on Channel 683 in Los Angeles and Channel 691 in San Diego for no additional charge to Time Warner Cable digital customers with a subscription to The Filipino Channel on the Los Angeles system. For more information, please visitwww.twc.com.
About Lifestyle Network
Lifestyle Network is the newest channel launched by ABS-CBN International which was created almost 20 years ago to be of service to all Filipinos. With the launch of its flagship product, The Filipino Channel (TFC), the company became the first and most successful Filipino content distribution company in the U.S. The company offers telecommunication, retail, theatricals, money remittance and cargo services, online audio and video streaming, IPTV, On Demand, along with philanthropic support for Filipinos and the communities they now call home. Based in Redwood City, CA, ABS-CBN International is a subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and broadcasting company, through ABS-CBN Corporation’s wholly-owned subsidiary, ABS-CBN Global Hungary Kft. For more information, visit www.abs-cbnglobal.com.