Pechanga “Experience It All” Media Tour & New Brand Launch

On November 15, 2012, Pechanga Resort & Casino will host an “Experience It All” media tour and new brand launch.  Marketing initiatives include creating a new lucky “Pi Xiu” logo / icon, new messaging, photography, and also announcing a new official Chinese name.

With an expected turnout of over 60 Southern California Asian TV, Print, Radio media attending this event, the Chinese, Korean, Vietnamese, Filipino, and Japanese language media represent most of the Asian press in the five major countries of southern California.

Pechanga is dedicating their resources to reaching out and better communicating with guests so that Pechanga is recognized as the most Asian friendly destination. By inviting all the Southern California media to the “Experience It All – Media Tour”, they too can acquire a ‘First Hand Experience’ of all the Four Diamond amenities and services offered at this award-winning property.

New Asian Brand – Auspicious “Pi Xiu” Logo

In order to acknowledge the importance of their Asian guests, the Pix Xiu was specially designed as part of the new logo design. This auspicious symbol of wealth serves to carry good fortune to all guests. The overall theme of the new visuals and messages is to wish everyone “Good Luck”.

A Blend of Authentic Asian Cuisine Delicacies

Pechanga’s dining experiences host a world of international culinary flavors, as well as a wide assortment of Asian foods to appeal to every appetite. Their commitment to catering foods for Asian tastes is evident in their full lineup of delicious authentic dishes. Their newest restaurant, Bamboo, offers delicious Asian dishes, served in their national style, and featuring specialties that include authentic Korean, Vietnamese and Chinese cuisine. Combined with a beautifully-crafted Asian style interior, the restaurant offers customers an amazing dining experience. The resort’s long-running pan-Asian restaurant, Blazing Noodles, serves a predominantly Chinese menu with some favorite Thai dishes. The restaurant serves a full-fledged menu with appetizers, soups, salads and various entrees.


With a state-of-the-art 1,200 seat theater and 20,000 sq. ft. Grand ballroom venues, Pechanga is dedicated to providing “A-List” entertainers. Recent Asian performers include Nam Jin, Sarah Geronimo, Jake Shimabukuro, Paris by Night, My Dream Performance Troupe, and Rosanna Liu to just to name a few.

For more information about upcoming performances: 1 877-711-2946 or visit

Gaming & Tournaments

Pechanga is home to the largest and most rewarding casino promotions tournaments celebrating the Harvest Moon Festival with car giveaways and Kee Wah moon cakes, as well as hosting the World’s Largest Slot Tournament competition!

Experience it all at Pechanga Resort & Casino

As the largest casino in the Western USA, Pechanga offers an all-inclusive AAA Four-Diamond luxury resort in the heart of Southern California’s Wine Country of the Temecula Valley. With more than 3,800 slots, 130+ table games, and a smoke free poker room, the resort boasts the soaring elevation changes of the Journey at Pechanga course, ranked as the 4th “Best New Course You Can Play” by GOLF Magazine in 2009. The 445-acre resort also includes a full-service spa, featuring a couple’s massage suite; nine award-winning restaurants and a 24-hour food court; superstar concerts in its theater, a comedy club; world title boxing events; and three clubs and lounges, including Silk, the largest nightclub in Southern California. “Experience it all” at Pechanga Resort & Casino.

Luxury Tour Bus daily departure

Take a ride on one of our many comfortable and convenient buses that frequent Pechanga Resort & Casino every day.  For more information please call: 1-877-711-2win or visit website at

Address: 45000 Pechanga Parkway, Temecula, CA 92592

New Asian Brand – Auspicious “Pi Xiu” Logo, Pechanga Resort & Casino