Megastar Sharon Cuneta did not mince words on Sunday when she addressed anew an issue involving her controversial Marie France billboard ad. Cuneta noted that it doesn’t make sense that Marie France would put up a billboard with her altered photos and risk ruining both their reputations and credibility. She said they are “not stupid” to do that.

“You come out with a billboard like that and then you see this girl on TV shows like ‘The Buzz’ or ‘Star Power’ every week, tapos iba ‘yong itsura. Parang ang laki laki ko naman sa ‘Star Power’ tapos sa billboard sobrang liit ko, sino po bang mag-mumukhang tanga doon, di ba?” the megastar said, referring to a singing competition she’s currently hosting.

“Napakalayo ba ng itsura ko doon sa ‘after’ picture dito sa nakikita ninyo sa TV?”

According to Cuneta, she is picky when it comes to accepting endorsements and that when she endorses a product or service, “I have to believe in it.” She said she would never deceive the public. She said endorsers are also made “to sign something [because] there has to be truth in advertising.”

She also pointed out that all her photos were done by noted photographer Raymond Isaac, who is known for his ability and honesty.

“Walang dinaya doon. Bakit? Kasi po it’s a series of billboard na lalabas over the coming several months, ‘yong progress ng weight loss ko…hanggang you reach the ideal weight para makita na it’s working and it’s gradual,” she said.

“I can assure you, and God is my witness, those pictures are not altered to make me look thinner than I was at that time,” she added.

She said she is not surprised that her detractors are making up these controversies. “Let’s just say, puwedeng competitor, puwede din na isang tao with an ax to grind…Mahirap magsalita kasi ayokong pumatol sa isang hindi kapatol patol.”

Sharon vs Hayden

Cuneta recently lambasted former celebrity doctor Hayden Kho after he allegedly took a swipe at her billboard on Twitter. Kho is the boyfriend of Dr. Vicki Belo, owner of the Belo Medical Clinic. The target of her fury was this statement made by Kho last January 28: “There’s a billboard ad in EDSA developed by advertisers who think consumer are stupid. Guess.”

The megastar believes that Kho was referring to her controversial Marie France billboard. Kho has already made a denial that he was referring to Cuneta’s billboard. Kho said Cuneta’s statement was “quite a wounding tirade from someone I respect. Ironic, really. Very ironic.”

Despite the denial, Kho is not yet off the hook as far as the megastar is concerned.

On Sunday, Cuneta said she got a piece of information saying that Kho, the central figure in the 2009 sex video scandal, was referring to  the billboard of Joel Cruz of Aficionado Perfumes that came out in July 2010. She wondered though why it took Kho 7 months to react to Cruz’s billboard.

She also noted Kho’s timing. She said he made that post when rumors about plans to remove her billboard along EDSA began to circulate. Cuneta also countered, “I don’t understand. What’s ironic is that he respects me and that I have to treat him like this? I don’t treat people in a bad way unless…I know how to protect myself. There are times na kailangang tahimik ka lang pero there are times na you have to stand and fight for yourself.”

During the interview, she also brought up the 2009 sex video scandal. Her daughter, KC Concepcion, was dragged into the scandal.

“If he respects me so much, bakit nadamay ang anak ko?” Cuneta said. “I think that time lagi niyang tinetext ang anak ko. I never said anything kasi alam ko ang totoo…although nakakainis ma-associate sa ganoong issue ang isang bata na alam mong pinalaki mo ng ubod ng disente.”

She also noted that it was “so convenient” for Kho not to name the billboard he was referring to, so that later on he could easily issue a denial when confronted.

Nonetheless, she thanked all her detractors because people are now talking about her billboard because of them. “Effective na effective ang endorsement. Parang nataranta kayong lahat ng bonggang-bonga.”