An image from the Versace Spring/Summer 2016 women's campaign ┬ęSteven Klein for Versace

An image from the Versace Spring/Summer 2016 women’s campaign
┬ęSteven Klein for Versace

(Relaxnews) – Gigi Hadid, Raquel Zimmerman and Natasha Poly feature in Versace’s women’s campaign, a collaboration between Donatella Versace and Steven Klein.

American photographer Klein, especially well known for his work with Madonna and Lady Gaga, took to the Salt Flats in California for the shoot.

Fitness instructor and mixed martial artist Lukasz Grabowski appears in the background for the women’s campaign, and then alongside models Benjamin Benedek and Nathaniel Visser in the men’s images.

The idealized Versace woman is of “an individual who is proud of her own character,” said Donatella Versace in a prepared statement, while the brand’s male archetype for Spring/Summer 2016 is someone “at his most dramatic, fearless and strong. He is a man of his own mind, no matter where he finds himself.”

Sixty-year old designer Donatella Versace rose to oversee the fashion house’s creative direction following the death of brother Gianni in 1997.

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